Sculpture and Designed Things Part II: Artschwager and Formica

Formica Advertisement, 1955, published in Ideal Home.
Formica Advertisement, 1955. Courtesy of Flickr Midcentury Print group.

“This housewife is a ‘FORMICA’ kitchen enthusiast – but aren’t we all? Won’t you feel life is good when you own a kitchen where all the surfaces are jewel-bright-clean-at-a-wipe ‘FORMICA’ Laminated Plastic?”
Formica Advertisement, 1953, published in Ideal Home 

Jean Baudrillard wrote that modern materials like concrete or nylon are no less true, authentic, or real than stone or cotton, and that with the passage of time the “nobility of materials” would dissipate, modifying “our sensorial relationships with materials.”1  Plastic, whether Melamine, Nylon, or Formica, may have become ubiquitous substances of our material lives, but I would argue that, at least in the case of Formica, it has yet to overcome its second-class status as a cheap, fake, or in our current age, highly unsustainable. Continue reading “Sculpture and Designed Things Part II: Artschwager and Formica”